The short answer is that the $1 minimum redemption value for ziftrCOINs can only be used for a maximum 5% discount within our retailer network when the coins are trading for under one dollar market value. When ziftrCOINs are trading above $1, the merchant will take them for their tradable exchange value, and the 5% limit per order no longer applies. This way, we will ensure that the user wouldn’t lose money by shopping with us if ziftrCOINs were valued above $1. In addition, when you use our coin through our retailer network, retailers give us a reward for bringing them a new customer (you!). We're simply passing some of those advertising dollars back to you, the user, in return for your ziftrCOINs at the time of purchase. Click this to read more about the $1 minimum redemption value .