The price of a ziftrCOIN is determined by supply and demand of the currency. When demand increases, price increases and vice versa. Due to the limited amount of ziftrCOINs in circulation at any one time as well as the predictable rate in which new coins are issued, demand must parallel this rate in order to stabilize price. However, ziftrCOIN will never go below the $1 threshold in value when used within the Ziftr network.