ziftrCOINs have value because they are useful and because people are willing to accept them for goods or services. One way to think about ziftrCOIN is as a decentralized digitally issued coupon. We expect ziftrCOINs to be inherently useful, and therefore valuable, because we are building support within our retailer network to accept ziftrCOIN and to provide discounts on purchases. This system will be superior to other coupon systems, simply because digital currency has many desirable characteristics, such as durability, portability and divisibility. However, the most important aspects required for currency to hold value are trust and adoption. As with all currency, ziftrCOIN’s value is created directly from people’s willingness to use and accept them.